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Looking For Alternatives To MRT Billboards?

It looks like it will be awhile before a verdict is given as to who will be the concessionaire for the coveted MRT outdoor advertising concession. Whether it will be Media Puzzle or Trackworks, only time will tell.

In the meantime, if you are looking for EDSA Billboards, you can click :
http://oohresource.multiply.com

Monday, August 16, 2010

Looking For Alternatives To MRT Billboards?

Looking For Alternatives To MRT Billboards?

It looks like it will be awhile before a verdict is given as to who will be the concessionaire for the coveted MRT outdoor advertising concession. Whether it will be Media Puzzle or Trackworks, only time will tell.

In the meantime, if you are looking for EDSA Billboards, you can click : http://oohresource.multiply.com




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Billboards: Are They Here to Stay? A Study of Billboards in EDSA, Philippines

Billboards: Are They Here to Stay? A Study of Billboards in EDSA, Philippines

Bernadette M. De los Reyes

Abstract


The landscape of Manila has cursorily changed in recent years and the streetscape is a visible text of these changes. One factor is the growing number of advertisements along major thoroughfares which have raised concerns of proliferation and the danger that comes with them. These outdoor advertisements or commonly called billboards are becoming an inherent part of our urban living and have evolved into a big industry that is difficult to disband. This initial stage of an on-going study looks at the aspect of this type of roadside visual pollution, its existing condition and situation in EDSA, Metro Manila. It will attempt to classify billboards and clarify the structure of the process and organization behind the business. Identification of deficiencies, problems, and possibilities in the existing laws, guidelines, and policies that govern its installation is also hoped to be done. The final stage of a future paper intends to formulate and advance a methodology of determining appropriateness of billboards.

‘Look for other ways to solve financial problem of MRT lines’

Saturday, 31 July 2010 18:07


INSTEAD of increasing the fares of the Metro and Light Railway Transits, the government should look for less burdensome ways to solve the financial hemorrhage of the train lines.

Thus said Party-list Rep. Teodoro Casiño of Bayan Muna even as he urged the government to retain the current MRT and LRT fares.

“Hundreds of thousands of people take the LRT and MRT trains daily precisely because they are cheap and efficient. People who have little time and less money take the train to work. The Aquino administration should look deeper into where the large government subsidy to the train system actually goes before adding another burden to the riding public,” Casiño said.

The finance department recently recommended that LRT fares be adjusted. Likewise, the National Economic and Development Authority (Neda) recommended an increase of at least P2 for LRT Line 2.

“The public must be apprised of the full details of how the government subsidy to the MRT and LRT is used the way President Aquino exposed the abusive perks given to executives of the MWSS [Metropolitan Waterworks and Sewerage System],” said Casiño.

He said that as of August 2009, the Development Bank of the Philippines (DBP) and Land Bank of the Philippines (LandBank) hold a combined 80 percent stake in Metro Rail Transit Corp. (MRTC) worth $750 billion.

The two banks, he said, have 10 seats in the 15-man board of directors of Metro Rail Transit. But on January 18, 2010, former President Gloria Arroyo issued Executive Order 855 mandating the National Development Co. (NDC) to acquire the MRTC from the two banks. The NDC will eventually privatize the MRTC shares.
“There is something really fishy here. Is the pot being sweetened for a juicy public-private partnership deal?” the legislator asked.

Casiño said that it would do well to look into excessive expenses like scandalous perks, expenses and bonuses, audit the loans incurred by the LRT and MRT and check for any mismanagement before even thinking of raising fares.

“President Aquino owes it to the people to explore every possible way to keep fares down. This is not just about being popular but about government’s duty to keep a very basic service—transportation—as cheap and accessible as possible,” he said.

On Friday, Aquino said he is still waiting for the final recommendation on the proposed MRT fare increase.

Aquino told Palace reporters that there was a proposal to level the fare of MRT to the fare of buses plying Epifanio de los Santos Avenue.

He also admitted that there was also a proposal to reduce the government’s subsidy in MRT.

“Ang laki masyado ng subsidy sa train, wala naman tayong pampuno doon [A large amount is spent in subsidizing the trains but we have no budget for that],” the President said.

At present, the government subsidizes both the MRT and the LRT.

Monday, August 9, 2010

MRT removes "noncompliant" ad billboards

MRT removes ‘noncompliant’ ad billboards

By Paolo Montecillo
Philippine Daily Inquirer
First Posted 21:52:00 08/08/2010

Filed Under: Advertising, Contracts

MANILA, Philippines—The operator of the Metro Rail Transit (MRT) line along Edsa is dismantling and correcting several billboards, put up by its former advertising contractor Trackworks Rail Transit, Vending and Promotions Inc. (Trackworks), which do not comply with the country’s building code.

In a statement, MRT Development Corp. (MRT Devco) led by local businessman Robert Sobrepena, likewise said it had already cancelled its contract with Trackworks. The company said it would handle the train line’s advertising business itself.

The move is in compliance with a recent drive by the Department of Public Works and Highways (DPWH) against illegal advertising assets along highways.

The department found that several billboards installed along the MRT line on Edsa were in violation with the local building code. The violations, among others, were that the advertisements were either too big or blocked the flow of air through MRT ventilation ducts.

“We are now dismantling advertising assets that are not in compliance with the MRT’s standards,” MRT Devco said.

“We will cooperate with DPWH in addressing the alleged violation of Trackworks and also would like to assure the advertising public that MRT Devco will continue to provide advertising services to the public,” MRT Devco assistant vice-president Bob Laigo said.

MRT Devco said the DPWH originally wanted Trackworks to do the corrections. But government officials were surprised to find out that the company’s contract with the MRT operator had already been cancelled.

The MRT’s advertising business is now handled by Media Puzzle Inc., which acts as an advertising agent.

Laigo said the contract with Trackworks was not renewed in August last year after the company failed to pay a total of P367 million to the MRT operator, representing its share in advertising revenues.

This led to the cancellation of the contract, which Trackworks appealed twice with the Regional Trial Courts of Pasig and Makati. The advertising company lost both appeals.
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