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Looking For Alternatives To MRT Billboards?

It looks like it will be awhile before a verdict is given as to who will be the concessionaire for the coveted MRT outdoor advertising concession. Whether it will be Media Puzzle or Trackworks, only time will tell.

In the meantime, if you are looking for EDSA Billboards, you can click :
http://oohresource.multiply.com

Sunday, March 4, 2012



MRT Ads / MRT Billboards update :  To date, only a few of the stations of MRT can accommodate outdoor advertising placements.  Among the stations, EDSA Makati Buendia station is operational.

These billboards were not dismantled by the MMDA in the recent drive to rid EDSA of billboards.

Saturday, March 3, 2012

EDSA Guadalupe billboards are still in demand


EDSA Billboards in the Guadalupe area.

More LED Billboards are sprouting up on EDSA


More LED billboards are sprouting up on EDSA. Latest seen is the LED screen at EDSA Boni Caltex.

Tuesday, November 23, 2010

House bill seeks to regulate Edsa billboard jungle



by Elaine R. Alanguilan

A BILL in the House of Representatives seeks to regulate the P5-billion outdoor advertising industry to phase out the so-called outdated laws and regulate the sector, its sponsor said Thursday.

“[House Bill 3159] would set and clear the parameters and expectations for all industry players, including government regulatory bodies,” Pangasinan Rep. Leopoldo Bataoil, a retired police general, said.

“This is a legitimate multi-billion-peso industry with a positive contribution to the economy by employing thousands of workers and generating allied businesses.”

Bataoil says it is necessary to amend the laws regulating the billboard industry “since most of it are scattered in our statute books.”

Winthrop Hawthorne Bañez, legal counsel of the Outdoor Advertising Association of the Philippines, says the industry is growing at 10 to 15 percent a year. It is now worth P5 billion to P6 billion and accounts for about 6 percent of the total advertising revenue.

“A law that would regulate the industry would ensure stability and encourage more players to go into outdoor advertising,” Bañez said.

He says a billboard ad can cost an advertiser as much as P1.2 million a month in prime locations such as the one fronting the San Carlos Seminary along Edsa in Guadalupe, Makati City.

Bataoil says the outdated advertising laws include the Building Code of the Philippines of 1972, the National Building Code, the Philippine Electrical Code, the Code of Ethics for Advertising and Promotions, the Philippine Highway Act of 1953, and the National Structural Code of the Philippines of 1992.

“The bedlam in the present set-up lies in the absence of an exacting law on billboards,” Bataoil said.

“Every entity is imposing different rates of regulatory fees.”

Bataoil says his bill, an “Act Prescribing Standards and Guidelines for the Outdoor Out-Of-Home Media Industry,” would merely regulate the structural soundness of outdoor ads, but their content would be vetted by the Advertising Board of the Philippines and the Advertising Standard Council.

Monday, August 16, 2010

Looking For Alternatives To MRT Billboards?

Looking For Alternatives To MRT Billboards?

It looks like it will be awhile before a verdict is given as to who will be the concessionaire for the coveted MRT outdoor advertising concession. Whether it will be Media Puzzle or Trackworks, only time will tell.

In the meantime, if you are looking for EDSA Billboards, you can click : http://oohresource.multiply.com




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Need Billboards On EDSA?

Need billboards on EDSA? Email oohresource (at) gmail.com

Billboards: Are They Here to Stay? A Study of Billboards in EDSA, Philippines

Billboards: Are They Here to Stay? A Study of Billboards in EDSA, Philippines

Bernadette M. De los Reyes

Abstract


The landscape of Manila has cursorily changed in recent years and the streetscape is a visible text of these changes. One factor is the growing number of advertisements along major thoroughfares which have raised concerns of proliferation and the danger that comes with them. These outdoor advertisements or commonly called billboards are becoming an inherent part of our urban living and have evolved into a big industry that is difficult to disband. This initial stage of an on-going study looks at the aspect of this type of roadside visual pollution, its existing condition and situation in EDSA, Metro Manila. It will attempt to classify billboards and clarify the structure of the process and organization behind the business. Identification of deficiencies, problems, and possibilities in the existing laws, guidelines, and policies that govern its installation is also hoped to be done. The final stage of a future paper intends to formulate and advance a methodology of determining appropriateness of billboards.
EDSA Billboards